the her klub social media management

since 2016, the her klub, founded by susann sitte and birgit amelung in berlin, has been connecting women from across the dach region. today, the community reaches more than 25,000 women and offers a platform for exchange, empowerment, and networking.

in my role as a freelance social media manager, i support the implementation of a holistically developed social media strategy. i manage the instagram and linkedIn channels as well as the whatsapp community of the her klub. my focus is on continuously providing the community with relevant information about events, klub activities, and news, and actively promoting engagement.

my tasks include:
• content creation and upload
• designing content in line with corporate identity
• community management and interaction
• trend research and social listening
• developing creative ideas to increase reach and visibility
• managing social media collaborations, including brands as qonto (finance sector), this place (beauty sector), and seeberger (food sector)

through my work, i ensure that the her klub brand remains authentic, approachable, and professionally visible on social media and that its community continues to grow.