malia verlag marketing & community experience management

malia verlag, founded by laura malina seiler, stands for books, podcasts, and content that accompany children and adults alike on their journey toward greater mindfulness, creativity, and inner growth. with malia kinderwelt, the publisher creates stories and projects that stimulate the imagination for children and enrich everyday life in an inspiring way.

in my role as marketing and community experience manager at malia verlag, i am responsible for the holistic management and strategic control of the social media presence across multiple channels.

i act as a community catalyst and ensure that the malia brand world is experienced consistently, approachably, and inspiringly on all platforms – both for existing followers and new community members.

my responsibilities include:
• overall view and strategy development for instagram, linkedIn, pinterest, and the instagram channel of the children podcast willkommen welt.
• content conception and implementation in close alignment with malia's corporate identity
• community experience and interaction – active exchange and engagement within social media channels
• establishment and further development of new channels (e.g., linkedIn) to increase reach
• integration of the podcast willkommen welt. into the social media strategy through accompanying content and storytelling
• trend research & data-based optimization for sustainable growth and engagement

through my work, i ensure that malia is perceived as an authentic, innovative, and community-oriented brand. my focus is on creating a holistic community experience via social media that connects content, values, and emotions.